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55" QLED ( 4K ) The Serif, Samsung, Premium 2022 New Model TV

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    Your home,unlimited possibility, 360 All Round Design
    • Enjoy the view of your TV from all angles—and we don’t just mean the display.
    • The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
    Minimum glare,maximum joy,Matte Display
    • The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.
    Beautiful in every place,Detachable stand
    • Place The Serif literally anywhere in the room.
    • The Detachable Stand gives you the option to remove the legs and move it around from room to room,making it all the more versatile.
    QLED Technology with 100%" Color Volume & HDR 10+
    • Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100%" Color Volume to give you realistic visuals even if the scene may be overly bright or dark.
    • HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.
    By Ronan & Erwan Bouroullec 'I'Shape Design
    • The iconic shape of The Serif,designed by Ronan & Erwan Bouroullec,turns it into a statement piece in a way that no other TV can.
    Unique inspiration for your space
    • The Serif is more than a TV.
    • The Serif blends harmoniously with spaces and home interiors.
    Aesthetically beautiful color
    • Here are two colors that really pop,Cotton Blue carries the natural vibe of The Serif,and Cloud White is always popular.
    • Now this is how you complete your home interior.
    Enjoy every moment with The Seif,Ambient Mode+
    • Instead of keeping The Serif blank and black when it's switched off,do more with your TV like displaying the day's weather,headlines,your pictures and more.
    Exclusive patterns
    • The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.
    Match your home vibe with Various options
    The smart way to access your favourite content,Smart Hub_US,EU,Global
    • Discover your favourite movies,TV shows,games and ambient screens all in one place.
    Mirror your mobile device
    • Stream content straight from your phone,with SmartThings app for Android and iOS,or AirPlay for Apple devices.
    Tap View
    • Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.
    Split your screen and do more
    • Watch what's on your TV and your mobile on the same screen at the same time.
    • Simply add up contents to watch simultaneously and make your own combination of screens.
    Simple Connectivity,NFC on TV
    • When you need some music,just place your mobile device on top of The Serif.
    • Now you can stream music from your mobile on The Serif.
    Get answers on The Serif,Multiple Voice Assistants
    • Choose your favourite voice assistant out of Samsung Bixby,Amazon Alexa or Google Assistant to find and control entertainment,your home and more.
    Easier control,greener future with SolarCell Remote
    • Say goodbye to disposal batteries with the SolarCell remote that charges with sunlight and indoor lights.

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